5 strategies that made a $2.8 trillion company
Becoming the world's only company with this valuation in the tech industry is everything but easy...
Hello profiters
At Dyrect, we often talk about brands to provide an Apple-like experience, and Apple's experience is not something we don't know of, but how come a brand creates this kind of impact over a period of time?
It's definitely not an overnight success or an Instagram viral reel, but something much more valuable that a lot of small budding brands can learn.
Talking about brands, I cannot resist talking about Dyrect and what we have learned from a brand like - Apple.
Apple is OG, and every millennial, GenZ, and everyone around loves the smooth experience it gives. It was in my head from the time I manifested about Dyrect that the experience should be top-class.
Apple not only makes an impact with it’s product but its their services that customers asks for!
But what is common between Dyrect and Apple (why are we talking about them today?) the reason is quite simple, it’s the post-purchase experience where we both unite
Let’s find our what makes Apple’s post-purchase experience so unique!
The Brand
“We’re here to put a dent in the universe. Otherwise why else even be here?”
Steve Jobs
We usually introduce the brand in this section, but who needs an introduction when the CEO is quoting such big statements?
So, let's move on to the facts of how and what strategies Apple used over time to become such an iconic yet relatable brand.
5 unique, & different ideas coming from Apple:
1. Great Product + Great Service = Sustainable Brand!
Yes, there is no denying the fact that Apple produces one of the best quality products. But with design and functionality, their services have set the bar so high. When we think of any extended warranty, AppleCare pops up instantly.
AppleCare came up as an additional service for the customers, which they can buy to cover most of the Apple products. now they had a few things simplified:
Customers now exactly knew where to contact and how to approach the company for the services
They understood each term and condition because of the simple, no-technicalities language
Claims were streamlined and repairs or replacements are much more easy
2. Customers will pay for the experience.
Apple always made sure that their products have experience, and it has nothing to do with putting a thousand features in just a phone. And Apple was not the first smartphone to have mobile web, email services, or touch-screen.
But the idea was to have the best technology behind smartphones and make the experience from purchase to post-purchase absolutely smooth.
Even AppleCare sales are one of the most revenue-generating factors of Apple. This shows that people do not mind spending on experiences but the only need is to have an good solution in place
3. Just focusing on hero products isn't worth it!
Having a hero product is great, but it should not be the only focus. The iPhone has been Apple's best-selling product, but the brand never relied solely on this single product line. Rather, they introduced their other products slowly, which complements their hero product.
4. The marketing game is always on point.
Marketing has always been unique to the brand. From the ads to new features & designs every time. The ad campaigns are quite more into exploring the features upcoming with the latest launch of products.
5. Customer Experience at its peak
Apple has created an integrated ecosystem where devices are designed to work together seamlessly. This approach extends to their retail stores, where staff members are trained to provide the best possible customer experience and assist with any issues or questions.
They further try to include all the latest technologies that not just helps customers but help the brand achieve it’s long term goals
What Did You Learn From Apple?
Apple's current net worth is $2.80 trillion, and it is the second most valuable company.
And Apple's revenue is expected to grow by 9.66% over 10 years under a realistic growth profile.
Capital expenditure is estimated to be valued at $11 billion from 2024 to 2026 and $9 billion from 2027 to 2031.
Also, over the 10-year forecast period, Apple's earnings per share (EPS) is expected to increase by 10.68%.
When we look at a brand like Apple, it's hard not to be impressed by its impact and success. But what exactly your brand can learn from them?
Get the best services onboard. From warranty systems to claims management, never compromise on the quality because customers do notice every bit.
Apple is a master at marketing its products in unique and creative ways. They always know how to catch people's attention and get them excited about what's coming next. Making the experience after purchase memorable is truly what Apple stands for.
Apple's marketing strategy is its pricing strategy. Despite intense competition, Apple has maintained premium pricing for its products.
Read more about the “Apple” way of business here.
But Wait, Wait, Who Are We? And How Are We Helpful?
We are a team that is trying its best to create solutions that make the post-purchase experience of customers at its finest while empowering the brands to take charge of their marketing and make the strategies data-driven.
Now your brand can actually offer the similar kind of warranty management to your customers without the hassle. We work and get you the best warranty management solutions, which not only make the product registration process simpler but also provide your customer with a single platform to manage all the warranties.
And just not this, your brand gets valuable third-party customer data that can be used to upsell and cross-sell along with your hero products. Just like Apple.
Come check out our website: https://www.dyrect.co/
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See Ya!
Abhishek Agarwal
Founder, Dyrect.co